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Intervista a Donald A. Norman, versione originale

Lucia Mazzetti avatar Giovedì 2 Marzo 2006, 06:10 in News, Oggetti di Lucia Mazzetti

Ecco l' intervista originale in inglese a Donald A.Norman.
La traduzione la trovate in questo post.

 

In your book "Emotional design", you say that objects which are able to create emotion, they work  better. Could you explain the reason?


It is simple. When the object creates a positive, emotional response, you feel better about yourself and the way you interact with other people and the world. And so you enjoy the object. And if it gives some trouble, so what, no big deal. It's OK.
But if you are in a bad mood, if the object is ugly and uninspiring, when it gives trouble, Grr. You hate it.
If your Ferrari or Ducati breaks, hey! it's OK.
If your ugly Yugo gives the very same problem, poof. What a crappy car.


Which is, according to you, the relationship between art and design?

Art makes statements. it is meant to be experienced. Some great art is positive, some negative -- but all great art moves the viewer.
Design is meant to be used. It has to be practical, to work, and for the person using it, to understand how it works, especially when there are difficulties. The real test of a design is when things go wrong.
Many designers confuse design with art. Nor their fault -- that's how design schools train them. They want to win prizes based on the object's appearance.  These are bad designers, and bad prizes.  art does not have to be practical -- but design must be practical. That is the difference, and it is a huge, very important difference.  if only design schools would understand this.


Every day we are surrounded by objects we use for different reasons.
Which kind of relationship  you have  with  objects. Is there an object to which you are legacy and why? beyond the three teapots that you describe in "Emotional design".

We do indeed have many different relationships with our objects. I am a bigamist, when it comes to my objects. (or whatever it is called when I have affairs simultaneously with many).

I love my automobile, both for the way it looks and for how it handles on the road: A Porsche (1996 911). 
I love my fountain pen, a Namiki. 
I even love my Philippe Starck  "Juicy Salif"juicer -- art that looks like design. It is amazing that it can actually make juice, but I treat it as a work of art: I keep it in my living room. As Starck is rumored to have said, the juicer is about conversation, not about juice. 

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